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The Value of Social Media


Facebook. Twitter. Youtube. Social media is a valuable tool for every nonprofit. It used to be that communication
was done primarily through the phone, newsletters, and the fax machine, however the Internet has caused
a major shift in mass communication. According to the Harris Interactive Poll, the average person spends
13 hours online per week. If people are spending that much time online, then it’s essential that nonprofits
have an online presence. Social media sites allow the nonprofit community to interact with volunteers,
donors, and the general public.

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Trina Pockett