People Management

High achievement always takes place in the framework of high expectation.

Charles Kettering



Given that most social sector organizations must work tirelessly to generate revenue to stay afloat, often times the staff of a nonprofit works as hard as they do because they are passionate about making a difference. These are the personnel that carry out the day-to-day mission. In essence, people are a nonprofit or social enterprise’s greatest strength.
If your people are your biggest asset, they deserve the attention necessary to do the most effective job possible. From the board of directors, founders, legal advisers, committees formed down to the new personnel, organizations must focus on every level of people management.

One of the keys is knowing what to look for and having strategies in place for finding the best candidates that are a match for your needs. Once you have your personnel in place, it’s equally important to have an understanding of the dynamics that need to exist between everyone. Maximize the strengths of your people and you will see the greatest return on your organization’s effectiveness.


You'll find information about the following:

  • Board of Directors
  • Founder(s)
  • Legal Advisors
  • Chief Advisors/Peers
  • Committees: Fundraising, Budget & Finance, Nominating, Ad Hoc or Program

You have the people in place and now it's time to get your message across multiple platforms - that's where marketing and communications come into play.